NXY Brand

Our Story

At NXY, our journey begins with a simple yet powerful belief: fashion is not just about clothing — it’s about becoming "The Brand-New You".

Our name "NXY" stands for "NEXT YOU", a symbol of individuality and self-transcendence. We founded NXY to help everyone continuously explore and showcase a more stylish and authentic self through unique trendy designs and creative customization — inspiring people to bravely embrace a brand-new version of themselves at every step.

For us, NXY is more than a brand; it’s a life attitude — one that encourages bravery, self-expression, and the courage to break through and surpass who you were yesterday.

Our Vision

In this fast-paced era, we see everyone striving for the next "version of themselves": Juveniles with childlike innocence hold infinite aspirations for the future, moving left or running right, filled with a desire to explore the unknown. However, we also notice that sometimes, the faster the pace, the easier it is for people to lose themselves and let go of their original attitudes.

Therefore, amidst this bustling and impetuous world, NXY chooses not to follow the crowd or rush to chase the trend. Instead, we hope to help everyone find their true selves. In our designs, fashion and culture, future and past are intertwined in every stitch and thread — we aim to break the constraints of tradition.

We firmly believe that a true self does not need labels from the outside world, nor does it need to follow the pace of trends. "Own Your Vibe" — this is the belief we want to convey: Be yourself, be your most authentic self, and only be the brand-new you.

Our Mission

To turn our vision into reality, NXY’s mission is to empower individuality through thoughtful, high-quality design.

Our slogan "Own Your Vibe" conveys the control and confidence over one's personal style — and this is the core of our mission: to encourage everyone to embrace and showcase their unique individuality. We are committed to providing trendy apparel for young people who pursue fashion and individuality, allowing them to show their true selves and express their attitudes through every piece they wear.